Uber

Uber
Uber Technologies Inc. is an American multinational corporation that operates in over 785 cities and towns worldwide. It was begun in 2009 primarily as a ride-sharing company. Over the years, the services it offers have expanded to include; food delivery, package delivery, and bicycle sharing. It has over 110 million users globally and is one of the most prominent companies in the sharing economy. This paper performs a SWOT analysis of Uber and analyzes the strategies it uses to manage competitive rivalry.

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