tag Add in library MKT 574 Marketing

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

 

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

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  • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
  • Relate the triple bottom line to an organization’s sustainability.
  • Analyze consumer influence on ethical behavior in marketing.
  • Assess the value of communicating ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in marketing.

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