sports management and/or culture

You have two extra credit options:

  • Option 1 for 100 points:

Find a current event that relates sports management and/or culture. Discuss it and apply what you have learned in 250 words. You must include a link to the news story/current event, and you must pull information directly from the textbook.

  • Option 2 for 100 points:

Review an article from a respected publication that addresses a significant sports or cutltural issue. Discuss the paper and apply the theories and concepts from the text in this review. (Publications include AdAge, AdWeek, PRWeek, Wall Street Journal, USA Today.) You must include a link to the article and you must pull information directly from the textbook.

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Course Textbook

Sport Marketing Bernard Mullin, Stephen Hardy, and

William Sutton Human Kinetics Fourth Edition 2014 ISBN:

978-1-4504-2498-1

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