the media influence the criteria citizens use to make judgments by the degree of emphasis that issues receive.
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news coverage of campaigns helps citizens learn relevant facts about the candidates, including their biographies and issue positions.
the media shape perceptions of how an issue is viewed by focusing on particular aspects of that issue.
news coverage changes citizens’ positions on key issues.
What is pack journalism?an attempt by reporters to tell their audience why the candidates are doing what they are doing and thereby reveal the candidates’ underlying strategy
the idea that reporters who travel together, talk to each other, and read each other’s stories converge on similar ideas and themes
a focus on tawdry personal scandals in campaign coverage
an attempt to use charts, graphs, and maps to explain the consequences of the candidates’ policy proposals
getting more campaign resources to battleground states.
adding computers and staff to campaign headquarters.
encouraging voters who are predisposed to support you to actually do so.
repeating a familiar campaign message.
What is party identification?
voting for one party’s presidential candidate in both the primary and the general election
a voter’s temporary preference for one political party based upon economic conditions
a psychological attachment to a political party
a mental tally of each party’s merits and demerits
According to surveys, about ________ percent of Americans are very interested in political campaigns.