public relations

Successful public relations pros have learned how to be creative, often on a budget.  We enjoy the challenge of working with what we have to create real results for our clients.  When we can help small clients (especially deserving nonprofits) get real results without breaking the bank, it can yield a lot of professional satisfaction for the individual PR pro.

One pro told me that when he went from in-house PR for a small org to a top agency with Fortune 500 company, he really struggled to find ways to use the client’s entire seven-figure budget! 🙂


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Sometimes we catch ourselves imagining the type of campaign we’d create with an unlimited budget for that dream client!


WHO is your dream client, and what kind of campaign would you create with an unlimited (or pretty significant) budget? 🙂

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