Opportunity Assessment And Identification

Students are required to:

  1.  Identify one specific opportunities in the social sector.
  2. Describe in detail the target user (beneficiary).
  3. The user’s understanding of the problem.

Students are welcome to use any of the methods and tools covered in class or available in the suggested materials.

This is assignment should be research-based, not based on intuition, guesswork, or rumors. Students should make sure to properly reference their sources.

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Target word-count: 1,000 words (i.e., 4 double-spaced pages).



Rubric for  Paper- Criteria Ratings Points.

This criterion is linked to a Learning Outcome Demonstrated Knowledge. Develop, Justify and communicate new ideas around opportunity identification with design thinking.

50.0 points Exceeds Expectations:

  • Shows complete understanding of the exercise.
  • Demonstrates full knowledge of the subject with explanations and elaboration.


3.0 points Meets Expectations:

  • Shows substantial understanding of the exercise.
  • At ease with subject content.
  • Able to elaborate and explain to some degree.


2.0 points Below Expectations:

  • Response shows some understanding of the exercise
  • Uncomfortable with content
  • Only basic concepts are demonstrated and interpreted


0.0 points Not Acceptable:

  • Response shows a lack of understanding for the exercise
  • No grasp of information
  • No clear knowledge of subject matter


50.0 points:

This criterion is linked to a Learning Outcome Requirements. Demonstrate creativity throughout the narrative presented- backed by frameworks, theoretical concepts and practical dimensions.


40.0 points Exceeds Expectations:
Goes beyond the requirements of the exercise


3.0 points Meets Expectations:
Meets the requirements of the exercise


2.0 points Below Expectations:
Does not meet the requirements of the exercise


0.0 points Not Acceptable
Fails to complete the exercise


40.0 points:

This criterion is linked to a Learning Outcome Spelling and Grammar


5.0 points Exceeds Expectations:
Negligible misspellings and grammatical errors


3.0 points Meets Expectations:
Minor misspellings and grammatical errors


2.0 points Below Expectations:
Several spelling and grammatical errors


0.0 points Not Acceptable:
• Numerous spelling and grammatical errors


5.0 points:

  • This criterion is linked to a Learning Outcome References


5.0 points Exceeds Expectations

  • Reference section complete and comprehensive
  • Consistent and logical referencing system


3.0 points Meets Expectations

  • Minor inadequacies in references
  • Consistent referencing system


2.0 points Below Expectations

  • Inadequate list of references or references in text
  • Inconsistent or illogical referencing system


0.0 points Not Acceptable
No referencing system used

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