Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:
Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
provide an argument ‘FOR’ the success of the fast-food franchise’s competitors. Submit your position by posting in the Unit 3 Debate forum, under the ‘FOR’ topic.
For this assignment, we want you to focus on a new article: https://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232. Up until now, there has only been discussion of McDonald’s. This week, we are opening that discussion up to other competitors and looking at the industry as a whole. For part 1 posting, all students need to post the answers to their three questions in unit 3- discussion board topic. All three questions should be answered IN ORDER.
Here are some additional industry articles that can help you with part 1 posting: