Marketing Strategy

Marketing Strategy
MediCorp will be targeting the Chinese market with its new product; a blood glucose testing kit. The NAICS code for blood glucose testing kits manufacturing is 325413. The company expects to tailor the product to meets the needs of Chinese customers. There will be product variations for the high tech and low-tech market segments in China. There will also be different marketing mix considerations for the two target markets. This will ensure maximum profitability for the company in each segment.

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