How Moncler Uses Various Theories of Consumer Behavior to Motivate Consumers’ Repeat-Purchase

How Moncler Uses Various Theories of Consumer Behavior to Motivate Consumers’ Repeat-Purchase
Understanding the psychology and behavior of the average consumer is essential for marketers of luxury brands. Consumer behavior examines how customers select, buy and use a product or service to satisfy their needs. It seeks to understand why consumers think and act in a certain way, and the underlying reason behind their behavior. The study of consumer behavior enables marketers to design, produce and market products that match the market’s preference and need.

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