Global Sportswear Industry
internal Rivalry within the industry
potential entrants into the industry
suppliers Market Power
Buyers’ Market Power
substitutes and Complements
The format of the research paper is the consultant’s report. All references must be cited. An executive
summary must be included in the paper. The total paper will be 20-25 pages, double spaced (not including title page, table of contents, references and appendices).
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