Corporate Communication

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Week 5 Individual Problem

October 31, 2019

Read Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following:

  • Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim.
  • Assess and identify the critical constituency issues.
  • Articulate what you believe are the three most desirable outcomes.
  • Discuss at least three communications best practices implemented by JetBlue.

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