Organizations need to continuously develop creative ways of executing their duties, make the best decisions, overcome challenges and resolve conflicts. These can be achieved through two main types of thinking; paradoxical thinking and cause and effect thinking. Businesses thrive or fail based on the type and quality of their thinking. A paradox is a statement that appears to contradict itself and goes against existing beliefs about a subject. It makes the reader think of a concept in a different way. Paradoxical thinking involves thinking in a way that is contrary to perceived opinions. It is also acting in a manner that is considered opposite of the expected reaction. In business, a paradox exists when two or more contrasting concepts are both true and applicable. Companies use paradoxical thinking to develop a culture of innovation and creativity.
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